We all know what good ads do: they say one thing, and they say it well.
Yet, many advertisers, in a bid to get the most bang for their buck, often try and fit as much into an ad as they can.
We all know it dilutes the message, and a few weeks ago a colleague passed on some research to support this…
DUSTIN LANE
Brand Strategy | Advertising Concepts | Copywriting
Visit risinggiants.co or dustinlanecreative.com

