You can’t be right but you can be interesting.

“You must try harder. It is not easy to become sane.”

―George Orwell,1984

There seems to be a belief that we are about to find an answer in our business. Our industry is looking for certainty even perhaps comfort. There is a tendency to hold onto the latest technology or system like it is some sort of panacea for all our ills. This is something that happens in an uncertain world. It is natural to crave certainty. Certainty and creativity however are not a great mix.

So I thought with the help of a Tinder, Tesla and a 15 year old physics geniusI would try to demonstrate my belief in embracing uncertainty.

My belief has always been creativity is not a thing, it is a way. Or to put it another way, creativity is not an answer it is an endless series of answers. In an uncertain…